Friday, 12 October 2012

Designing training for difficult topics Part 2

Child Sex Tourism prevention training

In a previous post I discussed some of the challenges we were facing in designing a training module for raising general awareness about Child Sex Tourism.

Since my last posting we've spent a lot of time discussing the situation and complication that the training needs to address before listing out possible answers that the training would deliver.

We then took all of that input and created the first mind map of the training module. I just thought I'd share it with everyone, and I'd welcome input on how it can be improved to make the training module as impactful and engaging as it can possibly be.


Tourism at its highest level is a supply and demand business. The hoteliers, airlines, and other tourist industries meet the demand of the tourists that use their services. Therefore, one of the key audiences we wish to target with this training module is General Tourists/Travellers.

In training general travellers, we seek to educate them about the Commercial Sexual Exploitation of Children (CSEC), the causes and consequences, and ask them to be a responsible traveller whilst they are on vacation. As a responsible traveller we would ask them to observe and take action if they any instances of child sex tourism whilst in their destination country as well as obviously not getting involved themselves.

Our desired behavioural change from this module would be that the person would be more likely to report an issue to the authorities if they observed it in the destination country. Additionally, we hope that the information we give them may also reduce the chance of them getting involved.


  1. There are very limited set do’s and don’ts lists with child sex tourism. In this training we can demonstrate red flags/items to watch out for, but child sex tourism has too many faces to cover in a single module.
  2. Child Sex tourism is an emotive, challenging subject. Many people have difficulty in accepting that such a thing can even happen.
  3. We envisaged the traveller taking this training course as part of their pre-holiday preparation. How do we deliver training on such an emotive, difficult subject whilst not becoming overly negative? (A negative theme throughout the training is unlikely to engage a holiday maker about to make the trip of their dreams).
  4. The module aims to raise the traveller’s awareness about the issue, but also present them from accidentally/inadvertently becoming part of the problem. A too-common scenario would be for a single holiday maker to meet a girl/boy in a bar and then find out afterwards that they were in fact under-age. Suggesting to a tourist before they go on holiday that they could end up in a child sex scenario will have to be handled incredibly delicately to reduce the risk of offence.
  5. Our core target audience for this prevention message would be males between the ages of 18 & 34. Statistically they are the hardest group of individuals to meet with any presentation/training message – how do we engage them?

Questions we seek to answer

  1. How do we target training to this audience that raises their awareness of child sex tourism in an engaging way?
  2. What idea or theme could be incorporated into the design of the training that encourages people to repeat/discuss/share the training with others?
  3. How do we focus the training to minimise the training time required without diluting the message?
  4. How do we encourage people to share/socialise/discuss the training, and The Code’s work with others (giving it the viral factor)?
  5. What can we do to maximise the chance that this training stands the best chance of changing the user’s behaviour/attitude? 

Our current mind map plan for the module

Create your own mind maps at MindMeister